DENVILLE, N.J. – PlanITROI launches a strategic partnership with HoMedics USA, LLC to refurbish and remarket the following factory recertified brands: HoMedics, SOL Republic, House of Marley, JAM and HMDX. PlanITROI’s knowledge of the refurbished retail marketplace, relationships with retailers, direct-to-consumer sales channels and remarketing capabilities ensure a rewarding partnership with HoMedics USA, LLC. 

Martin O’Gorman, President of HoMedics USA, LLC elaborates on the importance of the strategic alliance, emphasizing the benefits for both consumers and retailers alike:

“PlanITROI created a seamless branded experience for end-user customers looking for products at value pricing, with the peace of mind only buying from an OEM can provide,” said O’Gorman, adding that “their direct to consumer model provides OEMs with the best recovery possible. Consumers don’t want to take chances with used or 3rd party refurbished products sold by unauthorized resellers. PlanITROI’s OEM factory recertified products take the guess work and risk out of the equation. PlanITROI makes it easy for me by handling recertified product sales, marketing, channel management, customer service and logistics.”

Paul Baum, CEO and founder of PlanITROI, Inc, has over 25 years in the reverse logistics and aftermarket asset recovery industry. Baum explains how partnering with PlanITROI is advantageous with a forward-thinking and strategic asset management model:

“This closed-loop selling model will become an industry standard,” said Paul Baum, CEO of PlanITROI. “With our experience in the reverse logistics and aftermarket asset recovery industry, we are able to provide OEMs with best-in-class factory recertification, sales, marketing, channel management, customer service, logistics and recovery.  We not only work with OEMs, but with retailers and their end consumers from ecommerce to in-store to make sure everyone gets the products they want at fair prices.”


About PlanITROI: Since 2001, PlanITROI has been the recognized leader in the reverse logistics and aftermarket asset recovery industry by Gartner, Microsoft, Reverse Logistics Association and IAITAM. PlanITROI helps OEMs, retailers and enterprises with large volumes of technology products to Uncover and Recover™ the highest possible value from their supply chain. Through our proven Closed Loop Value Recovery System™, PlanITROI manages, tracks, reports and markets factory recertified and new excess inventory.

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About HoMedics USA, LLC:

As the innovative leader in self-care, wellness, and personal health products, HoMedics strives to provide products that promote overall well-being. Our extensive line of personal wellness products allows you to relax your body, renew your spirit, and simplify your life. For more information on HoMedics products, visit

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