7/22/09 MAR Press Release
CERTIFIED NUSEDSM BRAND FROM PlanITROI
SIGNALS HIGHEST QUALITY AND VALUE IN PRE-OWNED COMPUTERS
New Microsoft® Authorized Refurbisher Designation
Supports Certified Nused Quality Standards
DENVILLE, NJ – How does a consumer know whether they’re making a wise purchase on a refurbished PC?
Until recently, the only option was tightly crossed fingers and simply hoping for the best. But now, PlanITROI – the leading IT Asset Value Recovery company – offers Certified Nusedsm, a brand that clearly identifies the highest value in pre-owned, fully refurbished computers and peripherals from Dell, Hewlett-Packard, Panasonic, Lenovo, Toshiba and many others.
“People are increasingly familiar with the value of luxury vehicles that are Certified Pre-Owned, and the Certified Nused brand brings that same assurance of quality to computers and peripheral equipment,” explains PlanITROI CEO Paul Baum. “Certified Nused identifies hand-selected, ‘newly-used’ PCs that meet our strict functionality and cosmetic requirement. Certified Nused products are, quite simply, the highest quality, best value, pre-owned PCs available.”
Each PlanITROI Certified Nused PC has passed a rigorous, multi-point checklist, is 100 percent functional, and is backed by warranties. PlanITROI provides its Certified Nused computers to e-tailers and retailers, which offer them for prices starting at $99 for desktops and $199 for laptops.
One clear example of how Certified Nused equipment can benefit an organization comes from PlanITROI partner eCost.com.
“As an online superstore, we sell an extremely broad range of electronics products, and those items that are Certified Nused really stand out,” explains Eric Cecil, director of vendor marketing for eCost.com. “They convey a sense of quality and reliability that our customers can feel confident about. And when our customers feel confident and understand they are getting a good value, that makes us very happy.”
Further testifying to the quality of Certified Nused equipment is the recent designation of PlanITROI as a certified commercial Microsoft® Authorized Refurbisher (MAR). Under the MAR program, PlanITROI receives access to Microsoft’s proprietary tools, enabling the company to install a genuine Microsoft Windows XP operating system on each of the thousands of refurbished computers it processes for remarketing each month. PlanITROI also is permitted to affix a Microsoft Windows XP Certificate of Authenticity (COA) label on each of the PCs it remarkets, thus adding value to each unit.
“Only select companies meet the criteria for our MAR program, so this designation speaks to the overall caliber of PlanITROI as a large, established refurbisher, and to the expertise required to deliver high quality on its Certified Nused products,” says Bradley Hopkinson, director, Microsoft WW Genuine Windows. “Of course, we’re delighted that the preinstallation of genuine Microsoft licensed software contributes to delivering exceptional customer value and meets the high standards of Certified Nused PCs.”
The MAR designation provides PlanITROI’s customers – including major e-tailers and retailers – the confidence of knowing that the genuine Microsoft Windows XP license will be extremely appealing to their own consumers who are shopping for notebook or desktop products.
To become MAR certified, PlanITROI was required to have processed a minimum volume of 5,000 units of laptops and desktops per month, for a 12-month period. MAR program guidelines also require adequate systems for data wiping and reporting, technical expertise for pre-installing Microsoft Windows operating systems in large volume, appropriate security measures to ensure safe handling and storage of high value assets and software licenses, and conformance with all applicable regulations.
PlanITROI also boasts Microsoft Gold Certified Partner status. Gold Certified Partners represent the highest level of competence and expertise utilizing Microsoft technologies, and enjoy an extremely close working relationship with Microsoft.
About PlanITROI
PlanITROI, Inc., the leader in IT Asset Value Recovery, has been at the forefront of the “Green” or “Sustainable IT” movement since 1991. The company has enabled organizations to comply with environmental regulations and keep their retired IT assets out of the waste stream. Operating with an eco-friendly, zero-landfill policy, PlanITROI recognizes the strong global demand for high quality, refurbished IT assets. Through its “refresh” process the company also addresses data security compliance to DOD and NIST standards, and provides chain-of-custody tracking for final asset disposition. PlanITROI supplies the finest quality major name brand, pre-owned refurbished PCs to a large base of e-tailers, retailers and established resellers. PCs that meet the highest standards and pass a multi-point quality assessment, receive the PlanITROI Certified Nusedsm designation. PlanITROI is a commercial Microsoft® Authorized Refurbisher (MAR) and a Microsoft Gold Partner. Further details are available at www.PlanITROI.com and www.Nused.com.
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